Rick Hansen Foundation: Social Media Campaigns
Working with the Rick Hansen Foundation, I designed social media content that not only engaged audiences but also championed accessibility. These organic campaigns were crafted with a thoughtful approach to inclusive design—ensuring that visuals, text, and messaging were accessible to all.
Services
- Social Media Design
- Accessible Design
- Campaign Strategy
Featured Campaigns
- Year End Appeal 2024
- National Access Week 2024
- Difference Maker Awards 2024
- Mind-Friendly Communities Webinar
Results & Impact
50K
Impressions
6%
LinkedIn Engagement
188
New Followers
The National Access Week 2024 carousel successfully captured audience attention, generating 50,000 impressions across RHF's social media channels. Engagement was particularly strong on LinkedIn, where the campaign achieved a 6% engagement rate—well above the platform's average of 1-2%.
The Year End Appeal 2024 organic post effectively engaged audiences by emphasizing the tax benefits of donating before year-end. It became RHF's top organic content by reach, generating 2.4K reach, 2.6K views, and 29 interactions.