Catalina Valenzuela

• Email Marketing & Automation: Spearheaded email marketing campaigns via Pardot that increased subscriber engagement by 32%, managing complex Salesforce integrations and automated workflows for targeted audience segmentation
• Campaign Design & Implementation: Led the design and implementation of the National AccessAbility Week 2024 campaign, achieving 50K+ Instagram impressions and a 6% LinkedIn engagement rate (3x platform average) through strategic visual storytelling
• Digital Strategy: Orchestrated comprehensive digital strategies across multiple channels, aligning brand messaging and visual elements to create cohesive campaigns that improved organizational visibility
• Educational Content Creation: Developed and maintained educational materials and lesson plans for the Foundation's school program. Created visually engaging presentations for both adult professional development and student-focused ambassador presentations
• Presentation Design: Revitalized the foundation's presentation materials, crafting executive-level slide decks and reports that effectively communicated complex accessibility concepts to diverse stakeholders
• Print & Event Design: Produced high-impact print and digital assets for signature events, ensuring brand consistency while creating memorable visual experiences. Managed relationships with printers and vendors to ensure quality production
• Video Production & Accessibility: Implemented accessibility-compliant video production workflows, incorporating high contrast visuals, captioning, ASL interpretation, and audio descriptions
• Internal Communications: Designed and distributed internal newsletters that strengthened organizational culture by highlighting achievements and maintaining effective communication across departments
• Event Management: Successfully organized and managed high-profile virtual events, including the King Charles III's Coronation Medal ceremony, ensuring seamless technical execution and professional presentation
• Cross-functional Collaboration: Collaborated with teams across the organization and around the country. Served as a liaison between different departments and worked with stakeholders with diverse backgrounds and experiences

Notable clients include Stir Magazine and Electric Company Theatre.

• Stir Magazine: Led the transition from digital to a physical Fall Arts Guide, developing the ~100-page publication from scratch. Made strategic decisions on size, layout, and production methods within budget constraints. Created and implemented an organizational tracking system to manage content from multiple writers
• Electric Company Theatre: Designed a custom newspaper-style foldout print piece for 'An Undeveloped Sound' production, creating cohesive branding where typography and layout aligned with the play's themes

Specialized in print design, digital media, and accessible communication. Graduated with honors and received Excellence in Typography award.

Advanced training in designing accessible environments and communications for people with diverse abilities.