Electric Company Theatre
In Spring 2022, Electric Company Theatre reached out to me with a familiar question: Are you available? Having worked together before, they trusted me to design their bi-annual giving campaign—a printed piece mailed to donors.
Project Details
- Bi-annual Giving Campaign
- Print Design
- Custom Folding Pattern
- Spring 2022
Key Features
- 24x18" Newspaper-style Print
- Dual-purpose Design (Poster/Mailer)
- Custom Folding Method
- Donor Information Layout
A Trusted Partnership
In Spring 2022, Electric Company Theatre reached out to me with a familiar question: Are you available? Having worked together before, they trusted me to design their bi-annual giving campaign—a printed piece mailed to donors.
The Design Concept
Rather than a standard fold-out or postcard, I proposed something more tactile and engaging—a design that would stand out in donors' mailboxes and create a memorable experience.
Newspaper Format
A 24x18" newspaper-style print with a custom folding pattern I developed
Dual Purpose
A poster on one side, giving the piece a second life beyond the campaign
Strategic Layout
A clear and compelling layout for donor information on the reverse
This design was not just a print piece—it was an experience, unfolding in stages to engage the reader visually and physically.
The Folding Experience
The custom folding pattern was designed to create a narrative journey for the recipient—each unfolding step revealing more of the story and eventually transforming into a displayable poster.
The Color Concept
The Type Journey
The Outcome
